We know that good puppies need a good foundation. Good breeders do as well. 

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We began providing free content in Facebook groups almost a decade ago. Our philosophy was and is that:

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• Breeders can only be responsible when they understand what responsible breeding means. So if we want responsible breeders, we need to provide people with the education and information to do so.
   

• Puppy mills are a lucrative business model, and we want to help ethical breeders do well enough to outcompete them and show everyone that there’s a better way to do things. By equipping responsible breeders with the knowledge and resources to be both ethical and financially successful, we can shift the industry towards higher standards and better outcomes for dogs.
   

• Every single breeder out there represents us as responsible breeders. So if we want to improve the reputation of dog breeding as a whole, we need to improve all breeders as much as possible.
   

• Peer pressure can be a good thing. The more breeders who adhere to best practices, the more others will feel they need to step up to the plate.
   

• People who are learning need a safe, supportive place to go. They don’t need to be berated or kicked because they aren’t yet up to par—they need help and support getting where they need to go. There are occasionally people who don’t want to learn or improve, but the vast majority of breeders would choose to do things the right way if given the knowledge and opportunity.
   

• Responsible breeders need financial success to maintain their programs. No matter how much you love your dogs and your program, if you can't afford to provide the best care possible, your program can't thrive. Moreover, there seems to be a false dichotomy that says that if you make money you aren't ethical.  Many people think the only way to make money in dog breeding is to cut corners and we need to show people that you can be BOTH ethical and financially successful. 

 

We have tried to provide safe and supportive spaces for people to learn and to make it as affordable (read: mostly free) and accessible as possible. In the last couple of years Facebook has been deleting posts, pages, and groups where breeders congregate to learn from each other, form communities, and market puppies.

 

Because of this, we have felt an urgent need to start moving our content off Facebook, hence the creation of this website.

 

This website was founded with generous and moving donations from our own breeder community, and we would like to make our content available to the broader breeder community as well.

 

We will continue to provide as much free content as possible. Basic and critical information will be free.

 

We are planning some webinars, online courses, videos, etc. that take time and money to create, but we hope to be able to keep those as affordable as possible, depending on complexity and expense.

 

All breeds are welcome, all breeders are welcome. Civility and desire to be responsible are our only requirements.

 

We love to see new faces and help people determine if breeding is in fact right for them, and we appreciate and value our experienced and knowledgeable contributors who help lift our community and its standards.

 

Thank you for visiting our site. We hope you find it valuable and useful.

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