Ji Khalsa

Hi, I'm Ji Khalsa, and I help dog breeders turn their love for dogs into a responsible breeding program and real money.

Let's be real: good breeders deserve to be financially successful.

While some criticize breeding as a business, the truth is that without financially sustainable, ethical breeding programs, we'll never outcompete the puppy mills that treat dogs like disposable profit machines.

My mission is to show passionate breeders how to create a thriving business by prioritizing animal welfare, genetics, and compassionate care — proving that you can make money by doing things the right way.

Yeah, I know — talking about money isn't as fun as talking about puppies. But someone's gotta pay for those vet bills, right?

My Story

I've been in your shoes. I'm a dog breeder of 30 years myself, and I know exactly how hard you work.

While most people think we just play with cute puppies all day, I know the truth — it's late nights, hard work, stress and challenges no one else gets, and a whole lot of love.

Before starting Midwoofery®, I spent 25 years solving tough problems for businesses. I've got a graduate degree in microbiology and biochemistry, which might sound fancy, but it's really just a fancy way of saying I know a ton about how living things work — especially dogs!

I've managed over $100 million in scientific research and helped develop education programs at major universities.

But here's what that really means for you: I know how to dig deep, find the real facts, and use science to solve real-world problems.

When I give you advice about breeding, it's not just an opinion — it's backed by serious research and years of scientific know-how.

What Makes Me Different

I'm not some suit reading from a script
I'm a breeder who's been exactly where you are
I know the real challenges of running a breeding program

What I Can Help You With

Making a money plan that actually makes sense
Protecting the money you work so hard to earn
Finding smart ways to grow your breeding business
Planning for your family's future
Avoiding costly mistakes that can crush your dreams

Beyond Financial Advice: A Comprehensive Breeding Education

Midwoofery isn't just about making money — it's about reshaping the entire breeding profession.

Our educational program spans three critical areas:

Breeding & Reproduction Courses dive deep into the scientific foundations of responsible breeding. We explore the intricate world of canine genetics, fertility, embryology, and reproductive health - breaking down complex scientific concepts into practical, actionable knowledge.
Puppy Care & Wellness Courses focus on the critical first months of a puppy's life. From neonatal care and nutrition to parasite management and biosecurity, these courses equip breeders with the essential skills to raise healthy, thriving litters.
Foundational Learning provides breeders with the scientific understanding needed to make informed decisions. We bridge the gap between scientific research and practical breeding practices, empowering breeders with knowledge that goes beyond basic intuition.

These aren't just courses — they're a comprehensive education that transforms passionate dog lovers into professional, scientifically-informed breeders. We're not just teaching, we're empowering responsible breeders to create healthier lineages, stronger puppies, and more sustainable breeding programs.

My Promise to You

I'm not tied to big companies or trying to sell you something you don't need. My advice is 100% about what works best for YOU.

I'll break down complicated business stuff into simple, clear steps that make sense. Your breeding program isn't just a business - it's your passion and your family's future.

A Little More About Me

I've helped thousands of breeders through Midwoofery®. I've written books about dogs, managed big research projects, and taught college classes. But honestly? My real joy is helping breeders like you succeed.

Ready to Make a Change?

Let's turn your breeding passion into real financial success. No complicated jargon, no nonsense — just practical advice from someone who gets it.

More Than Just Business & Financial Advice

Midwoofery® isn't just about business and finance — we're committed to helping responsible breeders level up their entire game.

Our evidence-based courses cover everything from genetics and puppy care to breeding best practices.

Whether you're just starting out or you're a seasoned breeder looking to improve, we've got resources that blend science, practical experience, and real-world know-how.

Ready to Take Your Breeding Program to the Next Level?

Want to turn your passion into a thriving, sustainable business? Check out our Puponomics program — it's like a business and financial GPS for dog breeders.

Are you in?

Click here and let's start your journey to breeding success!—Learn More About Puponomics